Over the years, the YouTube suggestion algorithm has become pretty complex. I’ve noticed that it can extrapolate my tastes very well based on my watch history, continuously tempting me to consume more ...

YouTube’s proprietary AI algorithm is at the heart of the company’s success, and it’s secrecy is key to continued Internet video dominance. However, a recent report from Mozilla, found YouTube’s ...

Recommendation algorithms are some of the most powerful machine-learning systems today because of their ability to shape the information we consume. YouTube’s algorithm, especially, has an outsize ...

At the first VidCon since 2019, YouTube’s top earner in the U.S., MrBeast, got on stage to talk to YouTube’s director of discovery Todd Beaupré about one of the biggest questions on creators’ minds: ...

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some ...