Take advantage of an operational data store to consolidate data from across your organization and transform it for use in real time. Data is the lifeblood of the modern organization. It is constantly ...

Consumer advocates say store loyalty reward programs may come with a hidden cost: your personal data.

Behavioral data isn’t just for e-commerce anymore. Thanks to advances in in-store technology, physical retailers can now capture the same kind of insights into how shoppers move, pause, browse and ...

Your purchases, habits, and lifestyle help build your marketing profile. Limit it by using a separate email and skip the loyalty card on small trips. Parking lot plate readers and in-store AI monitor ...

A zettabyte is a trillion gigabytes. That’s a lot—but, according to one estimate, humanity will produce a hundred and eighty zettabytes of digital data this year. It all adds up: PowerPoints and ...