A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

In extraordinary times, a statement of purpose can serve as an organization’s anchor. A clear reminder of a company’s core identity grounds employees, customers, and other stakeholders, who may feel ...

The intent of the vision statement is to extend the limits of the sales team and imbue them within a sense of what they can accomplish, both together and as individuals. When the leader of a small ...

Sometimes a great purpose statement may be wrestling with two conflicting intentions that create a space for continuous innovation and growth. I love this. Baked into this statement is two conflicting ...