Our measurement problem requires some solution, even if our solution needs continual refinement. We need some flexible agreement if our assessments are to communicate other than how we each personally ...

Cepheid variable star RS Puppis pulses with a regular period. (NASA, ESA, Hubble Heritage Team; Howard Bond/STScI & Penn ...

It is possible that the view of consciousness that I have been exploring, that the mind-brain system is a quantum cohering-decohering-recohering system in an environment, may shed light on the mighty ...

Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...

Testing the patience of brand partners, Facebook reported some additional ad-metric inaccuracies on Wednesday. On one of its Pages dashboards, for instance, a summary number showing 7-day or 28-day ...