Two things can be true at the same time. A memorable label design might not have any bearing on the taste of the wine found ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

I judge a lot of things by their covers. Books… Trendy clurrrrbs… Facebook profiles… And yes, beer. There, I said it. I’ve picked up a pint based on nothing more than its well-designed label. And now ...

Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...