THERE are fears Britain’s supermarkets could soon roll out dreaded “dynamic pricing” – but experts say it could be about to ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...

A new study has warned that dynamic pricing could be introduced in supermarkets as new labels are being rolled out.

If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

AI dynamic pricing is on the way to a purchasing decision near you, and it’s another ham-fisted stab at maximizing short-term profits by sacrificing the customer and long term growth. The corporate ...