As 3rd-party cookies fade, mid-market retailers are leaning on direct value exchanges, ID-driven experiences and zero-party ...

Imagine you are looking for a Caribbean vacation. There is a luxury resort brand you love, and you want to compare availability, prices, and amenities across locations. You could do your research ...

Artificial intelligence is no longer just a buzzword; it's a transformative force reshaping industries, from healthcare to finance to retail. However, behind every successful AI system lies an ...

Diversity, equity and inclusion (DEI) is a necessity for organizations aspiring to success. Beyond being an opportunity to create a more inclusive, innovative workplace, DEI is a way to produce strong ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Soroosh Khodami discusses why we aren't ready ...

Marketing leaders are turning to zero- and first-party data to replace guesswork with intent-driven strategies that align ...

Capital One/Forrester Study: Deploying Self-Service Data Strategies Is Fraught With Challenges Your email has been sent One challenge with self-service data strategies is increasing data trust and ...

This article is the latest in the Health Affairs Forefront featured topic, Accountable Care for Population Health, featuring analysis and discussion of how to understand, design, support, and measure ...