Social media didn't just grow up; it took over. Pew Research Center reports that about half of all U.S. adults say they check ...

Numerator, a consumer data and technology company, today announced the launch of Real-Time Attribution, an AI-powered advancement that significantly reduces the time between trip capture and brand- ...

In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

ClickTale has enhanced its end-to-end digital optimization solution with consumer behavior analysis provided by an in-house psychologist, Dr. Liraz Margalit, PhD. With the addition of Dr. Margalit, ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Consumer intelligence analytics keeps Fortune 500 companies at the top of their game, and other category leaders are quickly following suit. Why does consumer intelligence drive every decision? It ...

MIAMI--(BUSINESS WIRE)--International fraud protection leader ClearSale (https://www.clear.sale) is pleased to release an extensive analysis of its five-country study on consumer attitudes ...

Nowadays, the word “insight” is used by many market researchers to describe the means by which companies and brands can understand their customers’ tastes, motivations and needs. These insights allow ...