The proposed project will include human subjects data consisting of background demographic information (including age, gender, education, and handedness), reaction ...

In part 2 of this three-part series, behavioral science and service design reveal how poor experiences with confusing ...

Ask most conservationists to talk about their impact, and you’ll hear stories of forests protected, of species saved, or of new technologies making a difference. But if you take a step back from those ...

This post is Part 1 of a two-part series. The success story of applied behavioral science began with the publication of popular science books more than 15 years ago showing that people make suboptimal ...

People adopt different social behavior depending on the context they're in. A deeply generous friend may be a cutthroat colleague, for example. Using a game theory framework, researchers find that ...

In part 1 of this three-part series, behavioral science reveals how slow patient recruitment and enrollment challenges often ...

In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...

Basic behavioral and social sciences research is indispensible to the mission of the National Institutes of Health (NIH). Not only do psycho-social-biological factors directly affect disease outcomes ...

Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...

Behavioral activation is an approach to mental health that involves someone using behaviors to influence their emotional state. It is often a part of cognitive behavioral therapy (CBT), but it can ...